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Kovilpatti Lakshmi Roller Flour Mills, as KLRF with its
brand as "Kuthuvilakku" came into existence
way back in 1964 with the establishment of 46,800 MT of wheat flour
at Gangaikondan in Tamil Nadu, near the southern tip of the Indian
subcontinent.
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Ever since inception, the mill prioritized its focus towards customer
segmentation based on specific product quality and end use applications
such as Bakeries, Parotta makers, Hoteliers, Sweet stalls, Confectioneries
and Domestic end users. Thanks to the analysis, that emerged contemplating
specific needs of the customers and has achieved a major breakthrough
in supplying quality flour suitable for specific end-users as Bakery
special, Parotta special and Flour for Rusk rolls.
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KLRF is constantly
putting its efforts towards development of flour expanding its assignment
of customer product quality towards other segments of end users
as well.
Adding feather to the cap, KLRF has added a product as
Chukky Fresh Whole Meal Atta by installing a Chukky Plant that manufactures atta
through traditional grinding using rubberized emery stones by offering
a product exclusively for making Chapathi and Puri to render unique
softness, puffiness, fiber aroma and wheaty taste.
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KLRF has made a major
achievement towards customer requirements and made a phenomenal
success in terms of supplying flour in various packages as 90 kg,
50 kg, 25 kg, 10 kg and 5 kg. Another remarkable significance is
towards tapping the retail segment and are the pioneers in launching
half kg and one kg consumer packs of Maida, Sooji, Resultant Atta
and Whole Meal Atta. Unit weights of 20 kg and 30 kg are offered
to customers based on careful analysis of household segment needs.
New product lines for Samba Rawa and related products are introduced.
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KLRF has made its mark of success in export markets as well. Besides
its continual achievements since emergence, KLRF has accelerated
its growth towards mill expansion and modernisation program as well
contemplating its mill to exceed 62,000 MT per annum.
As one of the pioneers
in flour milling industry, KLRF has set its pace of far ahead leadership
in terms Process Technology, Product Quality, Hygiene, Customer
Satisfaction and Continual Improvement by its systematic quality
systems and strive to achieve many outstanding records of performance
in days to come.
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